New Sony LCD TVs boost colour
Sony has launched two new lines of its Bravia LCD televisions, which it says will bring major changes to the high definition TV market.
Its Bravia S and V ranges can be viewed from acute angles and still produce a great picture and deep colours, something Sony has specifically targeted.
The V series has even more colour creating trickery, including colour filters planted into the LCD screen itself and technology called Live Colour Creation.
"Reds and greens are the most difficult colours to reproduce on LCD screens - and they are vital," said Darren Ambridge, group product manager, TV Marketing UK.
"The challenge in creating a picture that people instinctively see as realistic is how to reproduce true, lively reds and greens while faithfully reproducing what we call memory colours, like human skin tones.
"That's why Live Colour Creation is such an important part of what makes the V-Series special."
Rebranding its LCD line as Bravia has proved very successful for the company so far, accompanied with a high profile advertising campaign.track
LCD makers aim to lower costs
Two Korean companies that dominate the LCD manufacturing market are setting their sights on lowering production costs.
Both Samsung and LG Philips have prepared plans to reduce the costs, according to DigiTimes.
Samsung's strategy to lower costs, which it has named "Mont Blanc", is targeted at lowering the number of LCD driver ICs on the display. IC drivers, or gate drivers, are used to provide current and voltage to other components within the LCD technology.
Samsung aims to have all the driver ICs on the display by 2007-08, while decreasing their number from five to three, according to a report by Korean paper Electronic Times, translated by DigiTimes.
The LCD branch of LG Philips is hoping to reduce costs by more than 30 per cent by saving money on energy, among other things.
According to DigiTimes, AU Optronics' merger with Quanta Display will help the Taiwanese company reduce its manufacturing costs. The industry publication said that it would enhance its position against components manufacturers.track
source: http://www.avinfo.co.uk/index.php?main=story&id=17117460